Guided search and your data
The main Life Coach Directory privacy notice applies, including who we are, how to contact us and your rights. This page covers what's specific to guided search.
| What | Why and where | Legal basis | How long we keep it |
|---|---|---|---|
| Your answers (topic, budget, optional town) | To pick coaches. Kept in our match log with the coaches we showed, with no name or email. If you came from an ad, its campaign tags and click ID are kept too, and passed on when you open a coach's page on our main site. | Legitimate interests | 12 months, then deleted |
| Your location, if you tap “Use my location” | Turned into your postcode district (for example GU14) to find coaches near you. Your browser asks your permission first. The exact position is used once and not stored; only the district is kept with your answers. | Legitimate interests | District: as your answers |
| Which coach you clicked | Logged so we can check the service works and rotate fairly between coaches. | Legitimate interests | 12 months, then deleted |
| Your name and email, if you use our form on Facebook or Instagram | To email you your coaches. Meta passes us your answers, first name, email and town from the form. | Performing the service you asked for | Not stored by us after the email is sent |
| Marketing emails | Only if you tick the box on that form. Your email and the wording you agreed to are recorded. Unsubscribe at any time. | Consent | Until you unsubscribe |
| How you use this page (Google Analytics) | Statistics to improve this service: which page design you saw, which steps you answered, the broad topic (never the exact one), and which coaches were shown. Identified by a random ID, not your details, and not used for advertising. On unless you opt out of statistical cookies. | Legitimate interests (statistical cookies are allowed without consent under the Data (Use and Access) Act 2025; you can opt out) | 14 months from your last visit |
| Google Ads measurement | Our Google tag also records visits and steps for our Google Ads account, as on our main site, so we can see how effective our advertising is. Advertising cookies are only used if you agree to them. | As in the main privacy notice | As in the main privacy notice |
| Meta ads measurement | Only if you agree to advertising cookies: we tell Meta a coach was chosen, with Meta's click ID only. Never your answers, email or IP address. | Consent | As set by Meta |
| Booking | When you book, your details go to the coach as they do today. | As in the main privacy notice | As in the main privacy notice |
Who we share it with
- Cloudflare runs this service and stores the match log.
- Algolia provides the coach listings we search. Nothing about you is sent to it.
- postcodes.io turns a town, postcode or “Use my location” into a postcode district. It receives the place or position only, not your answers.
- Google (Analytics and Ads), as described above.
- Meta, only as described above and only if you agree to advertising cookies.
- Our email provider sends the email you asked for from our form on Facebook or Instagram.
Cookies
As on the main Life Coach Directory site, statistical cookies (Google Analytics) are on by default and advertising and personalisation cookies are off until you agree. Your choice is stored in one cookie and shared with the main site, so you only choose once. If you opt out of statistical cookies, we stop Google Analytics and remove its cookies. We don't use a Meta Pixel. You can change your choice at any time from “Cookie settings” at the bottom of the page.